Target, SEO and development
forBeOmDSGN

An online shop’s success hinges on more than just aesthetics; beyond a visually appealing design, understanding buyer psychology and intuitive navigation are essential to create an environment conducive to high conversions.

The goal was to build a scalable, user-friendly website, optimize it’s SEO and launch Google as well as targeted campaigns in Social Media.

We chose OpenCart, an open-source e-commerce platform, due to its robust scalability and functionality, ideal for growing businesses like BeOm. This platform offered essential features such as personal user accounts, advanced search functionality, wishlists, and a multilingual interface to cater to international customers.

Our development process began with a comprehensive competitor analysis, focusing on top-performing brands in the designer clothing niche. We identified that the most successful competitors utilized minimalist website designs with highly effective product sorting and checkout functionalities. This insight guided our approach to create a sleek, fast-loading website optimized for conversions.

We kept best SEO practices in mind to ensure the site would perform well in search engines and be adaptable to future changes and expansions. The website’s speed and user experience were prioritized to prevent any discomfort for visitors, which is crucial for maintaining engagement and driving sales.

The new website achieved a high conversion rate of 8.2%.

Some of the Key features that contributed to this success include:

• A wide range of delivery options, from “pick up from the store” to “international shipping to your door.”
• Flexible payment methods, from “paying to the courier” to dozens of popular online payment services.
• An advanced analytics system that tracks the full sales cycle, providing valuable insights for optimizing marketing and advertising strategies.

One of the client’s primary requests was the ability to independently manage certain website parameters. We developed a user-friendly backend that allowed our client to make changes effortlessly, saving both time and money. As she mentioned, “It helped me save time and money maintaining the website and also get closer to the technology.”

• The design emphasizes simplicity and elegance, aligning with BeOm’s minimalist aesthetic and the high quality of its products.
• Intuitive navigation, advanced search functions, and well-organized categories allow users to find products effortlessly.
• Key features, such as user accounts, wish lists, and multilingual support, enhance the shopping experience for both local and international customers.
• The streamlined checkout process, clear call-to-action buttons, and secure payment gateway ensure a seamless transaction journey.
• Fully responsive design ensures an optimized browsing experience across all devices, from desktops to smartphones.
• High-quality product imagery and concise descriptions strategically capture attention and drive conversions.
• The overall interface is both visually appealing and functional, reflecting BeOm Design’s commitment to quality and customer satisfaction.

Our PPC strategy was comprehensive and strictly data-driven:

• Conducted a product shelf audit to categorize goods for targeted marketing campaigns.
• Activated Google Analytics and conversion tracking to monitor performance.
• Developed a robust semantic core and launched a targeted keyword campaign.
• Created various remarketing lists, such as “Abandoned Cart,” “Regular Buyers,” “New Buyers,” and “Browsers without Purchase,” and targeted these groups with thematic banners.
• Set up a product feed and began Google Shopping campaigns after successful moderation in Google Merchant Center.
• Launched additional campaigns for users searching for BeOm brand items.
• Implemented smart campaigns and segmented ads by pricing range.
• Continuously analyzed, optimized, and adjusted advertising strategies.
• Conducted monthly reviews of ad performance and total sales to refine strategies further.

• Sales increased by over 20%.
• The cost per click decreased by 50%, significantly improving ROI.