SEO for the European studio
GlassArt Stories

Conducting a Comprehensive Website Audit: The first step was a full audit of the website to gather all the necessary data. This provided us with insights into existing SEO gaps and opportunities for optimization.

Developing a New Semantic Core and Optimizing Website Structure: We built a refined semantic core that laid the foundation for restructuring the website. This involved adding new pages and thoroughly reworking the website’s content to align with SEO best practices.

Implementing an Effective Internal Linking Strategy: We devised a new strategy for linking the “collections” and “goods” sections. This internal linking enhancement aimed to improve navigation and relevance signals to search engines.

Publishing SEO-Optimized Content: To engage the audience and improve search engine rankings, we started publishing SEO-verified articles on the blog. These articles targeted relevant keywords and provided valuable information to potential customers.

Enhancing Collection Pages with Informative Content and FAQs: We added information blogs to “collections” pages, addressing frequently asked questions. Implementing FAQ micro-markup made navigation easier and enhanced the user experience.

Implementing Micro-Markup for Improved Data Structuring: We introduced micro-markup for “product” and “Breadcrumb List” elements. This improved the website’s data structure, aiding both users and search engines in understanding page content.

Utilizing Microsoft Clarity for Conversion Optimization: By integrating Microsoft Clarity, we analyzed user behavior and developed recommendations to improve website lead conversion rates.

Boosting Website Speed: Our optimization efforts resulted in a threefold increase in the website’s loading speed, as confirmed by PageSpeed Insights.

Building a Stronger Link Profile: A strategic link-building campaign was executed, increasing the number of referring domains from 83 to 245. This substantial growth enhanced the website’s authority and visibility.

Revenue Growth: GlassArt Stories experienced a 5x increase in revenue.

Improved Sales Conversion: The sales conversion rate rose from 0.7% to 2%.

Top Rankings Achieved:

Requests ranked in the top #1 position increased from 17 to 128.

Requests ranked in the top #3 positions rose from 70 to 219.

Average Position Improvement: The website’s average position improved from 17 to 9.

Increased Clicks: The number of clicks in the final month of our collaboration was 179% higher compared to the first month.

Traffic Growth: Organic traffic increased by 73% within the first three months compared to the previous year.

By focusing on these SEO strategies, we effectively positioned GlassArt Stories for sustainable growth and significantly enhanced its digital presence, driving both traffic and sales with a result that speaks for itself.